3 Marketing Lessons From the Legendary Ty Webb

If you grew up in the 80s, you probably saw Caddyshack. It is unarguably one of the funniest movies ever made. Even if you find golf boring.

One of the main characters is Ty Webb (Chevy Chase), a talented golfer who offers the following golf tips to his caddy, Danny (Michael O’Keefe):

Ty’s advice could apply to many things in life where mindset matters, including marketing and donor communications:

1. Stop thinking

Stop thinking and start feeling. Stop talking and start listening.

Connecting with supporters isn’t about trying to guess what they’re thinking. It’s about listening and trying to feel what they’re feeling.

2. Let things happen

Make a plan, prepare for success, do the hard work. But don’t try to control the outcome.

Instead, get out of the way. Let your community make things happen. Let them share their ideas. Let them share their stories.

3. Be the ball

Stop bragging. Take the spotlight off your organization. Shine it on your donors and volunteers.

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John Haydon