Facebook now allows you to add various CTAs to link posts using the Power Editor. CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download” (as shown below).
These CTAs are obviously geared towards retailers and for-profits. But what about nonprofits?
Call to actions work everywhere
CTAs work everywhere because, when it comes to all things internet, people are always asking themselves: “What am I supposed to DO now?” They may not be asking consciously, but on some level, people want gentle nudges.
So these new CTAs for link posts are totally worth testing!