Building a website is for your nonprofit isn’t not as hard as some people make it seem. Generally speaking, there are nine steps to getting started:
- Pick A Domain. Picking a domain will be one of the most important decisions you will make. Selecting a domain name for your organization that’s compelling and easy to remember will take patience and creativity.
- Choose A Hosting Provider. There are many differences between a WordPress.com (free) and a WordPress.Org blog, but in summary, you want to go with WordPress.Org. WordPress has a great list of hosting providers that support WordPress.
- Install WordPress. Most reputable hosting companies offer a 1-click install of WordPress as demonstrated in this video.
- Choose a Theme. A theme is essentially clothing for your website. It dictates the overall look and feel, as well as some of the functionality of your website. Check out these important considerations to help you choose a theme.
- Setting Permalink Structures. The default permalink structure in WordPress relies on the post ID, which is not recommended if you want to get found in search. Choose a permalink structure that is keyword rich, like categories and post names. Watch “How To Create SEO-Friendly Permalinks” to learn how to configure permalinks.
- Add Essential Plugins. Plugins are add-ons that enhance the functionality of your nonprofit WordPress website. A good list of essential plugins can be found here.
- Create Basic Pages. WordPress Pages are different from Posts. Start with the basic Pages first, like an About Page, a Donation Page, a Volunteer Page and a Subscribe Page.
- Set Up An RSS Feed. You’ll want to use a service like Feedburner to make it easy for visitors to subscribe by RSS or email. These services also include social media features to your a feed, allowing subscribers (your best fans) to easily share your content.
- Start Blogging. The best way to start blogging is to have a goal and a plan, and then just be yourself.