How to Use Facebook Graph Search to Learn About Your Facebook Fans (VIDEO)

One of the most critical aspects of an effective content marketing strategy is understanding your audience. When you understand your audience – really get them – your content strategy becomes more relevant, and interesting to your community!

Fortunately, Facebook has billions of bits of data about all the stuff we like. Whether it’s a page we’ve liked, a Group we’ve joined, or a brand we’ve mentioned, Facebook Graph Search allows us to analyze this data as it relates to our Facebook fanbase.

Ten Ways You Can Use Graph Search to Learn About Your Facebook Fans (Tutorial)

In this video, I show you ten ways to use Graph Search to understand your Facebook community.

  1. My friends who like [your page]
  2. Favorite interests of people who like [your page]
  3. Favorite interests of people who like [your org]  and [another page]
  4. Groups of people who like [your page]
  5. Pages liked by people who like [your page]
  6. Pages liked by women who like [your page]
  7. Pages liked by men who like [your page]
  8. Fans of [your page] and [another page]
  9. Restaurants in [your city] visited by people who like [your page]
  10. Pages like by people who live in [your city] and like [your page]

Have you use Facebook Graph Search to analyze your fanbase? If so, share the results below.

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John Haydon