A critical piece of any successful nonprofit email newsletter is acquisition. You have to find new blood to replace subscribers who unsubscribe, stop reading or even delete your emails.
But what if no one is joining your email list?
Why Should People Join Your Email Newsletter?
Problem: The reason why no one is joining your email list is because they don’t think it’s worth it. There’s no other way to say it.
Once you accept this is harsh reality, you can then begin to solve the problem.
Solution: Offering potential subscribers value that greatly outweighs the pain of joining your email list.
Why should I join your email list? What’s in it for me? You can be sure that potential subscribers will ask these questions.
What do YOUR subscriber want?
There are many tactics for providing the value in the form of e-books, webinars, exclusive content, partner discounts, etc.
PETA sells their newsletter subscription with exclusive content, convenience, and social proof:
What’s important is to understand your supporters. What can you give them that they can’t get anywhere else? What will make them feel more informed, empowered, and personally connected to the cause?