Marketing personas are powerful tools to help you create more effective call-to-actions, social media content, landing pages, and email messages.
This free e-book will walk you through eight steps to creating and using effective marketing personas for your nonprofit.
You will learn:
- What marketing personas are and why you should care.
- How to discover the emotional triggers that motivate your supporters.
- Four questions that will breath life into your personas.
- Resources for finding photos you can use for your personas.
- How to use your personas to improve your website content.
Also included is a six page template you can print out and use to create your own personas.