Latest Posts

Welcome Emails: 10 Essential Elements For Every Nonprofit [INFOGRAPHIC]

Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back. Plus, compared to email newsletters, welcome emails have high engagement rates – an average read rate of 34%. Welcome Emails: Essential Elements For Every […]

3 Successful Communication Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication […]

Join 21,000 Fellow Nonprofit Marketers

Expert tips delivered right to your inbox. One email per week - sent Wednesdays.

You're not done: Please confirm your subscription in the email I just sent you. Thank you!

John Haydon