I’ve been recommending PostPlanner to many of my clients (and friends) for months now.
If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial).
They recently added a feature that allows you to quickly see what time of day is best for you to update your Page.
Now Facebook Insights does allow you to download a CSV file and figure this out manually, but it takes a while to prepare the data for analysis (date posted and time posted live in the same cell – yuk).
How to view the best posting time in PostPlanner
With PostPlanner, all you have to do is rank your updates by likes, comments and/or clicks to see what time of day seems to be most prevalent.
The following two screen shots shows what seems to work in terms of time of day:
Time of day is just one factor
I should mention here that there are many other factors that increase engagement. Here are the biggies:
- Is the content optimized for Facebook? Cross-posting the same content across multiple channels generally doesn’t work as well as understanding the culture and technology of each platform.
- Is it interesting? Your content has to be interesting to your fans (you don’t matter) for them to share it. Their homebase is the Newsfeed, which they scan.
- Is it relevant to your audience? Knowing your audience well is the number one rule for content marketing.