If you’re like most nonprofits, Facebook is your #1 social network. It’s where most of your supporters hangout and connect with friends.
To nurture your fanbase, you post updates, reply to comments, and use Insights to see what works and what doesn’t.
But what should you do to promote your fundraiser on Facebook?
What should you do that’s different from what you’re doing already?
Here are a few tips for promoting any fundraiser on Facebook:
1) Track your Facebook Page activity
Before, during, and after, pay attention to comments and updates posted to your Page.
Two ways to make responding easier:
- Add your Facebook Page to your favorites. Go to your Page bookmarks and select “Add to favorites” next to your Page. This will keep your page top-of-mind each time you login to Facebook.
- Get notifications on Facebook and by email. Login to your page settings, and select your preferences within the notifications tab (as shown below).
2) Turn on Private Messages
During any fundraising event, unexpected challenges arise. Technical snafus with your donation page, urgent questions from fundraisers, etc.
Your job is to make it easier for people to contact you during busy events.
Add private messaging to your page within your setting tab (as shown below). You can easily remove this feature once the campaign is over.
3) Let people post to your Facebook Page
Each time someone posts an update to your Page, their friends are exposed to your campaign. If you don’t let people to post to your page, you diminish this natural word-of-mouth marketing that is the essence of Facebook.
To allow anyone to post content to your page, select the options shown below within your Page settings.
4) Draft awesome Facebook updates now
One of the best ways to promote your fundraiser on Facebook is to publish awesome content. This content will increase the likelihood that people will share your nonprofit’s event. It’s also the best way to make a good first impression.
Now, if you’re like most people, it’s hard to produce awesome content in one sitting. But you can write drafts and allow them to “simmer” for a day or two. This gives you the space to reflect and fine-tune your drafts.
You can create drafts of posts by selecting “Save Draft” from the publisher (as shown below).
5) Review your drafts
Saving Facebook updates as drafts lets other admins view and edit these drafts. Two heads are better than one, and three is better than two.
6) Boost your best performing posts
7) Update your Cover image
Your Facebook Page cover image is an excellent way to promote your next fundraising event.
Update your cover image to highlight your fundraising campaign. You can make beautiful Facebook covers at Canva. Make sure you include a link to your #GivingTuesday fundraising page in the cover description.
8) Add a donate button to your Page
Although it may not raise as much money as the donation page on your website, adding a donate button to your Facebook Page takes very little effort.
Simply edit your Page call-to-action button and enter your donation page URL:
It’s important to remember that just adding the CTA button to your Facebook page will not increase traffic to your website. Driving Facebook users to a webpage or app requires a smart strategy that uses all available marketing channels (email, social media, your website, etc.)