If you haven’t taken a peek at Google Analytics lately, you might be surprised to see how many visitors view your website on a mobile device.
Chances are there’s a significant increase in traffic from smart phones and tablets.
Responsive web design ensures that those visitors have a valuable experience with your website.
What is Responsive Web Design?
A responsive website design automatically resizes in response to the particular device a viewer is using. The content (pages, text, videos, photos), page templates, and navigation structure snaps neatly within the constraints of each device (ipad, iphone, android, etc).
Responsive design increases the likelihood that mobile visitors will volunteer, signup, or donate to your cause. It’s a “must have” for ALL websites.
Verve explains the basics of responsive design with this beautiful infographic:
Three Ways to Implement Responsive Web Design
There are generally three different approaches to achieving a responsive website:
1. Create a Mobile Site – The great thing about creating a separate mobile site is the user experience. Because the site is designed specifically for mobile users, the content will be easy to view and interact with.
2. Create a Mobile App – A mobile app that contains your website content can create even a better user experience then a mobile site. Users can access your content off-line, integrate location features, receive push notifications for any updates, and integrate much more tightly with Facebook and Twitter on the iPhone.
3. Create a Flexible Width Website – This website uses a flexible width approach in it’s code, meaning that it automatically resizes in response to the device. This is the easiest and cheapest approach to creating a responsive website.