A Retweet is a re-posting of someone else’s Tweet. Retweeting is an easy way to quickly share useful content with your followers, while also building your Twitter karma. This post will show you how.
3 Types of Retweets
Did you know that there are three ways to retweet? Here’s a quick rundown:
- Native Retweets – This is the standard Retweet that’s built right into Twitter. When you use this type of retweet, the user’s tweet is re-posted to your followers.
- Old School Retweets – Originated by Twitter users in 2007, this is when you copy a Tweet and add “RT” or “Retweet”, and mention the user before sharing it with your followers.
- Twitter Quote Tweets – Created by Twitter, this type of retweet allows you to share a link to a tweet along with comments about that tweet.
So which tweets should you retweet?
3 Simple Twitter Rules for Retweeting
When scouring your newsfeed for good stuff to retweet, follow these simple rules:
#1: Is it useful?
Is it useful? Does this tweet add value for my followers? If yes, go ahead and retweet.
#2: Does it support their agenda?
Does it support the agenda of sponsors, partners, peers, etc? If yes, go ahead and retweet.
Their agenda, of course, is getting more eyeballs for their tweets! Retweeting their promotions, events, positive PR, etc helps you grow the relationship (and opportunities), and the likelihood that they’ll return the favor.
Ideally you want to promote their agenda AND be useful to your followers. Use the old school retweet to mention the brand in (RT @username…):
#3: Does it make us look good?
Does it make us look good? If yes, go ahead and retweet.
When supporters excitedly mention your nonprofit on Twitter, it creates more reach for your brand. But it also makes your brand look awesome!
Let that awesomeness shine in your Twitter feed. Use a native retweet (mentioned above) to boost the testimonial factor (look what they said about us / me):