Senior Donors Over 65 Absolutely Use Social Media

15 years ago, only 16% of seniors were using the internet. Today, that number has mushroomed to over 50%, according to the Pew Research Center’s Internet and American Life Project.

Now, grandparents are taking up Facebook to see photos of their grandchildren. Retirees are sharing their hobbies on Pinterest and Instagram.

Seniors are more selective

The Pew study also found that seniors tend to have smaller social networks, focusing on people they feel very close. So when seniors share a Facebook update with their friends, it’s a big statement!

Tips of connecting with seniors

Jeff Brooks recently shared a few tips on connecting with seniors:

  • Learn as much as you can about physical and behavioral changes caused by the aging process.
  • Promote and advertise your [fundraising offer] as a gateway to meaningful experiences….
  • Be authentic and give them the facts (reduce hyperbole).
  • Portray [your donors] as doing for others, as individuals, as smart, as active, as wise.
  • Use Baby Boomers to assist in product, service and communications development.
  • Touch their hearts and they will allow you to enter their minds.

What do you think? Does your org use social to reach seniors?

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John Haydon