If you want to be smart about using Google Analytics, the first thing you have to do is setup Google Analytics Goals. With goals, Google Analytics starts making a whole lot more sense.
What are Google Analytics Goals?
Imagine playing soccer without nets. Sure it might be fun to kick the ball around, but you won’t be able to keep score.
When you add nets everything changes. Suddenly it’s crystal clear when someone scores and when someone doesn’t score.
The same is true with Google Analytics goals. Goals helps you see information about the people who made a donation, signed up as a volunteer, or joined your email list, etc. For example, you can see which email messages convert the most new donors.
Goals that track conversions
The most common type of Google Analytics Goal is a conversion. After all, your website is essentially a fishing net.
Here’s a report about people who sign up for my weekly trainings:
How to set up Google Analytics Goals
Check out these step-by-step instructions for creating Google Analytics Goals (from a recent Hump Day Coffee Break):
Four quick tips for setting up Google Analytics Goals
- Focus on conversions: You are limited to 20 goals per view in Google Analytics, so prioritize goals that matter most: New donors, subscribers, volunteers, etc.
- Create thank you pages: Make sure that when someone makes a donation, signs up as a volunteer, or joins your email list, they are redirected to a unique thank you page (with a unique, trackable URL on your website). Conversion Goals require this unique URL.
- Naming your goals: Choose an intuitive name for your Goals. This will make reading reports a lot easier.
- Assign a value to your Goal: Using a monetary value for your goal will help you calculate marketing ROI. Optionally, you can use a scale (1-10) to determine a goal’s relative value.
How are you using Google Analytics goals?
Leave a comment below about how you use Google Analytics goals.