But should you add a search box to your nonprofit’s website?
What you really need to think about it what you want people doing on your site. Do you want them to utilize your site as a resource? Or do you want them to complete a few limited (but valuable) actions?
For example, on this site I have a search box in the navigation bar. That’s because I want people to utilize my blog as a knowledge resource.
But at Inbound Zombie, I want people to contact me about consulting and nothing more. If they have to search for a way to contact me, I’ll starve.
When you should add a search box to your site
- If you have a blog, like the National Wildlife Federation does.
- If you have a community with groups people can join, like Care2 does.
- If you have a database of some sort, like Kiva does.
In short, you want to add a search function to your site if you have something to search for. Preferably lots of something.