Should you add a search box to your nonprofit’s website?

It seems like every website you visit has a search box in the navigation bar or sidebar. Look at CNN, Amazon or Care2. All of these sites have one.

But should you add a search box to your nonprofit’s website?

What you really need to think about it what you want people doing on your site. Do you want them to utilize your site as a resource? Or do you want them to complete a few limited (but valuable) actions?

For example, on this site I have a search box in the navigation bar. That’s because I want people to utilize my blog as a knowledge resource.

But at Inbound Zombie, I want people to contact me about consulting and nothing more. If they have to search for a way to contact me, I’ll starve.

When you should add a search box to your site

In short, you want to add a search function to your site if you have something to search for. Preferably lots of something.

Why else would you add search to your site?

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John Haydon