Pagemodo recently published a beautiful infographic that covers the basics of how content functions on Facebook.
And although your page might differ (always measure!), they’ve outlined some pretty useful places to start if you don’t know what works for your audience:
- Posts sent on Facebook between 8pm and 7am get a 14% higher interaction rate.
- Caption this photo posts on Facebook get 5.5X more comments.
- Posts with calls to action get 45% higher interaction on Facebook.
- Positive content on Facebook gets more likes, while negative posts draw more comments.