Storytelling in the Digital Age: A Guide for Nonprofits

It goes without saying that storytelling is integral to connecting with supporters.

In an age of constant distraction, storytelling hooks people in. It gets their attention and drives action.

For example, the Humane Society of Northeast Georgia published a horrific story about the abuse of over 400 dogs:

They present the problem, and then, of course, ask their supporters to take action.

Storytelling raises more money

Storytelling is also essential to effective fundraising, both belly-to-belly and online. In fact, storytelling acts like a key that unlocks fundraising hormones in your brain.

We all can’t be Steven Spielberg

One of the biggest challenges I hear is that people don’t feel creative when it comes to storytelling. If that’s true for you, you’re not alone.

But you’re wrong.

You, like your donors, are hardwired for storytelling. A good story makes you feel something, and those feelings are your storytelling radar. You can use those feelings to detect good stories.

A storytelling guide for nonprofits

Still, very few people feel as confident as Steven Spielberg when it comes to storytelling, so mistakes are made. That’s where Storytelling in the Digital Age: A Guide for Nonprofits comes in.

Julia Campbell guides you every step of the way as if she’s sitting right next to you. Storytelling in the Digital Age: A Guide for Nonprofits will help you:

  • Find and collect the best stories about your nonprofit’s work and impact.
  • Develop a narrative arc and hook.
  • Focus on people versus programs in your stories.
  • Create a culture of storytelling at your nonprofit.
  • Identify, recruit, cultivate, and motivate your very own army of storytellers.
  • Create a plan for a digital storytelling campaign.
  • And more…

Check out her new book on Amazon. I personally guarantee you that with Julia’s book, you’ll be able to tell better stories.

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John Haydon