Study shows how nonprofits benefit from using using social media

Idealware just published the second edition of their Social Media Decision Guide, which you first heard about here last year. The guide includes data about how nonprofits are benefiting Twitter, blogs, YouTube, Flickr and Facebook.

Facebook drives website traffic and gets people to take action

As you’ll see from the graph above, most nonprofits report using Facebook to increase website traffic and getting people to act.

They also found that a growing segment of Facebook users turn to the platform as a reference site. Not being on Facebook today is almost as bad as not having a website.

Download the Social Media Decision Guide

What you’ll really love about the Social Media Decision Guide is that it’s extremely easy to understand and digest. You’ll be led through a five step process (that includes a bunch of amazing worksheets):

  • Understanding Social Media
  • Defining Your Goals and Audience
  • Evaluating Specific Tools
  • Choosing Tools to Meet Your Goals
  • Creating Your Social Media Strategy

Download the Social Media Decision Guide here.


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John Haydon