In this video, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights: They’ve added a new export option to update your custom reporting template. Also see this more in depth tutorial on the new Facebook Insights, and How to Sharpen Your Content Marketing Strategy With Facebook […]
Following is a post by my lovely friend Farra Trompeter, Vice President at Big Duck who is doing a free webinar called “12 Steps to Make Your Year-End Fundraising Campaign Stand Out” on Wednesday, August 14 at 2:00pm ET. Nonprofits get 30% of their individual donations in December, so having a successful year-end fundraising campaign […]
Have you ever wondered how images on your website are getting shared on Pinterest? Now you can with Pinterest’s new web analytics module. Verified sites on Pinterest can now view: How many people are pinning images from your website. Which images are getting pinned and repinned. How many views each pin is getting. How many […]
Facebook Insights gives you an incredible amount of information about how Facebook users behave around your brand. You can use this information to fine tune your ad targeting.
If you’re in New York next week, you’ll want to attend a free Event Fundraising Roundtable sponsored by Event360 and Blackbaud. My good friend Shana Masterson of the American Diabetes Association will be on the panel, so bring your notepad and pent! Shana is the National Associate Director of Interactive Fundraising and Engagement for the […]
There are a few ways to measure traffic from your Facebook Page custom tabs: Use a Third-Party URL Analytics Tool – You can created bit.ly links for each URL in your custom tab. The downside with this is that you have to manage another service for this analytics. Create a Unique Web Page – You […]
Here’s a video tutorial covering all of the reports in Facebook’s new version of Insights. For more information and definitions read my post over at The Nonprofit Facebook Guy, and download Facebook’s PDF guide. Watch more free videos on using the new Facebook Insights at the Nonprofit Facebook Guy’s Facebook Page.
Friday we looked at the your Facebook Page’s Overview report, which is a summary of both the Users reports and Interactions reports. Today, we’re going to drill down into the User reports and look at “Active Users” An “active user” is someone who views or interacts with your Facebook Page. Seven types of Facebook Page […]
You already know that you can view metrics for your Facebook Page with Insights. But knowing how to view these reports and knowing what they mean are two different things. Over the next two weeks, I’ll be publishing a series of posts that will show you exactly what all these reports mean (if you haven’t […]
Facebook recently enhanced it’s Insights app for Pages so that admins can filter data better. How to select date ranges for user growth and interactions data For both the Users report and the Interactions report, you can select from three options: The previous 7 days The previous month A custom date range How to sort […]