Tag Archives: Cause Marketing

Four Types of Facebook Cause Marketing Campaigns

My good friend Megan Strand at the Cause Marketing Forum recently published a white paper called “Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers” (the Executive summary can be downloaded for free). In this white paper, Megan outlines four types of cause marketing that brands and nonprofits have implemented on Facebook: 1. Like […]

Why you should buy Cause Marketing for Dummies

Joe Waters has a new book out called Cause Marketing for Dummies, which he wrote with Joanna MacDonald. The book is 316 pages of lessons, advice, inspiration and examples that will help you create effective cause marketing programs. What’s inside Cause Marketing for Dummies To bring small companies and nonprofits together for win-win partnerships, Joe […]

How will your nonprofit use Facebook Places?

If you haven’t heard already, Facebook has launched a location-based “check in” app similar to FourSquare. It’s called “Places” and as you’ll see in the video below, Facebook seeks to encourage serendipitous meetings between Facebook friends at the places they hang out. How can my nonprofit use Places? Places is a location-based check-in app for […]

How Tyson Foods and Share Our Strength fight childhood hunger together

This past Monday I spoke at Share Our Strength‘s annual leadership conference in Washington, D.C. When Jeff Weidner (@ShareStrength) originally invited me to present, he urged me to attend “Service Day”, where all attendees spend a few hours volunteering at food banks, shelters and local farms. I knew that by attending Service Day, I’d understand […]

John Haydon