What makes a kick-ass donation page? Is it the words? Images? Where buttons and fields are located? The short answer is yes. Together, these elements must convey enough emotional punch and urgency to inspire people to donate. Your donation pages reflect your brand Your community is totally unique, so slapping the latest best practice on […]
Are you struggling with raising money online? Well, you’re not alone. When Aaron Fogleman started working for Brittany’s Hope, the organization was only raising $11,000 a year online. Two years later, they are raising well over $160,000 a year! Learn the tactics Aaron used in this pre-recorded webinar (with me and Pamela Grow): Going beyond the PayPal button Going […]
I was at Chipotle’s eating quesadillas and chips with my son. He comes back from the soda machine and shows me his drink cup. It looks like an ad for a movie, but it also looks like a commercial. It’s not clear. “I don’t get it”, he says. “That’s because you’re not supposed to“, I answer, which confuses him. […]
Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. But it’s rarely connected to their online counterpart. Following are four ways to integrate the two: 1. Understand Your Audience Who is receiving the direct-mail piece? Are they current donors? Are they volunteers? Or are they simply names from […]
In this video, Chris Brogan (co-author of The Impact Equation, Google+ For Business, Trust Agents) and I talk about how nonprofits can: Make good first impressions online. Make donating, subscribing and volunteering easier for humans. Focus on two metrics that really matter.
If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets, and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles. So it’s natural that at some point you’d ask which is more important: Social media […]
A direct mail asset can be awesome fYuor building an email list or a Facebook fanbase -if you’re smart about using it… Should You Convert Your Direct Mail List To Email Subscribers or Facebook Fans? The benefit of e-mail is that you know that most of your messages are getting delivered (whether they’re opened or not is […]
Derek Halpern, a conversion expert at SocialTriggers recently developed an amazing list of recommendations to increase conversions at InboundZombie.com, which I recorded so that you can benefit from his expertise as well. 🙂 Now, I did this review with Derek about a month ago, and have implemented about half of his recommendations. Two immediate results: […]