Tag Archives: corporate donors

How to become a Multichannel Fundraising Shark with Lasers

Multichannel fundraising via postal mail, your website, telemarketing, social media, is the most effective way to raise money. And the latest research from Blackbaud says so: First time donors often start online. Online-acquired donors have higher long- term value than traditional mail-acquired donors. But many online-acquired donors may eventually switch to direct mail. Without the […]

John Haydon