Tag Archives: donations

The bottom line at NWF

From the NWF album, “Birds of Prey” While editing the video of me hanging out with Danielle, I remembered what I forgot. I forgot that organizations like the National Wildlife Federation have another bottom line besides money. Incentives drive people to do amazing things You see, my background before starting Inbound Zombie was working for […]

Red Cross amps up donations through iTunes

The Red Cross has been the leader in online donations for disaster-related causes. In January of 2010, the Red Cross was able to collect over 5 million dollars in text donations. And after the recent Tsunami hit Japan, they implemented a pretty smart text-message campaign that combined text donations with a list-building strategy. Red Cross […]

John Haydon