Tag Archives: donor funnel

I don’t get it

I was at Chipotle’s eating quesadillas and chips with my son. He comes back from the soda machine and shows me his drink cup. It looks like an ad for a movie, but it also looks like a commercial. It’s not clear. “I don’t get it”, he says. “That’s because you’re not supposed to“, I answer, which confuses him. […]

Super Simple Online Donor Funnel [Diagram]

I know you’re familiar with the idea of a donor funnel. Here’s one going from awareness to close, and one going all the way to loyalty. But if we tweak this model for online fundraising, it might look like this: The pull through: From email to donation The funnel (shown above) begins when someone joins your […]

John Haydon