December is the hands-down most powerful month to fundraise and to strengthen relationships for the year to come. So stop cranking it out right now—for one to two hours—and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or need to re-tool […]
I came across an article on Lifehacker today about applying the “80/20 rule” to networking. The general premise is that you should spend 20 percent of your time cultivating new contacts, and 80 percent of your time strengthening the relationships you already have. Which donor retention metrics do you value? Many of our metrics seem to weigh […]
It’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else. How do you thank your Facebook fans in ways that are sincere and meaningful? […]
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be repeat donors. To help shed some light on this, […]
You could look at this pyramid in two ways: What people require to eventually donate or volunteer. What you can do to gain their trust. You have absolutely no control over #1, but have complete control over #2. What do you think?