Tag Archives: donor retention

Proven Donor Cultivation Tips for Facebook and Email

In a recent interview for the Fundraising Authority podcast, Joe Garecht and I discuss several donor cultivation tips for Facebook, website, and email marketing. Donor cultivation tips for Facebook and email During this 60-minute episode, we cover the following juicy topics: Researching and understanding your audience with Facebook, email marketing and surveys. The differences between offline and […]

Nonprofit Communications Trends Report for 2015

As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi publishing the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States. Highlights from […]

Donor Retention or Acquisition: Which One Should You Focus On?

I came across an article on Lifehacker today about applying the “80/20 rule” to networking. The general premise is that you should spend 20 percent of your time cultivating new contacts, and 80 percent of your time strengthening the relationships you already have. Which donor retention metrics do you value? Many of our metrics seem to weigh […]

John Haydon