In a recent interview for the Fundraising Authority podcast, Joe Garecht and I discuss several donor cultivation tips for Facebook, website, and email marketing. Donor cultivation tips for Facebook and email During this 60-minute episode, we cover the following juicy topics: Researching and understanding your audience with Facebook, email marketing and surveys. The differences between offline and […]
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi publishing the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States. Highlights from […]
Do you handle marketing communications at your nonprofit? Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors? The answer: First chum the waters. Then add […]
I came across an article on Lifehacker today about applying the “80/20 rule” to networking. The general premise is that you should spend 20 percent of your time cultivating new contacts, and 80 percent of your time strengthening the relationships you already have. Which donor retention metrics do you value? Many of our metrics seem to weigh […]
Allyson Kapin, who co-wrote Social Change Anytime Everywhere with Amy Sample Ward, chatted with me about how Epic Change and Greenpeace use sincerity and gratitude to build a loyal community. This is the second part of a longer interview with Amy where we talked about defining community, network and crowd.
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be repeat donors. To help shed some light on this, […]