Tag Archives: email acquisition

Your Website is a Fishing Net

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

John Haydon