Nonprofits spend a lot of time and resources sending email. Email newsletters, emails about upcoming events, and emails about fundraising and volunteer opportunities. But are you sending the right messages to the right people at the right time? If not (or if you’re not sure), here are 5 questions you can ask before sending your next […]
Getting donors, volunteers, and subscribers to open your emails can sometimes feel impossible. Everyone gets way too many emails, and we’ve learned to filter out messages that aren’t important – either by ignoring them, deleting them, or marking them as spam. 4 Tips to Increase Email Open Rates With Psychology All the research about what works and what […]
In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a study by Jen Shang, who researches philanthropic behavior uncovered 9 adjectives Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking action (donating, volunteering, […]
Like social media, email is where you nurture constituent relationships. But email is different from social media in a few critical areas: Privacy and Intimacy – Email is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a private and intimate relationship with you, by way of […]
Growing an email list and Facebook followers for your nonprofit can sometimes feel overwhelming. Sometimes you wish you had only one channel to grow and manage. To help make things easier, following are six ways you can integrate your nonprofit email list with social media. 1. Include follow and fan links in your email template […]
If you visit the websites of many nonprofits, you will find a critical piece missing in their list-building strategy: They haven’t the answered WIIFM question. What’s WIIFM, you ask? WIIFM, means “What’s in it for me?”, and is the foundation of any successful marketing strategy. And because people are asking themselves this question every time you […]
Have you ever noticed the various items for sale at the grocery store checkout line? Candy bars, sugarless gum and Star magazine. You’d rarely make a special trip for these items, but there they are. And you buy them because you never know when you’ll have low blood sugar, smelly breath or have to duke it […]
In a recent interview for the Fundraising Authority podcast, Joe Garecht and I discuss several donor cultivation tips for Facebook, website, and email marketing. Donor cultivation tips for Facebook and email During this 60-minute episode, we cover the following juicy topics: Researching and understanding your audience with Facebook, email marketing and surveys. The differences between offline and […]
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi publishing the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States. Highlights from […]
Whether it’s in person or by email, how you ask for donations can often make or break your fundraising campaign. This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails. But let’s face it, writing effective fundraising emails […]
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results.
John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies
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