Tag Archives: email marketing

3 Powerful Fundraising Strategies for Email

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock […]

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

Super Simple Online Donor Funnel [Diagram]

I know you’re familiar with the idea of a donor funnel. Here’s one going from awareness to close, and one going all the way to loyalty. But if we tweak this model for online fundraising, it might look like this: The pull through: From email to donation The funnel (shown above) begins when someone joins your […]

How to get people talking about you

Think about the last time you told a friend about a product or a service. Why did you tell your friend about that brand instead of another brand that does the same thing? If you’re like most people, chances are you tell friends about brands that do the unexpected. They’re remarkable, not just different. The same […]

John Haydon