Tag Archives: Facebook Marketing

Nine Words That Can Boost Year-End Appeals

In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a study by Jen Shang, who researches philanthropic behavior uncovered 9 adjectives Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking action (donating, volunteering, […]

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]

5 Surprisingly Powerful Content Marketing Hacks for Facebook

If there’s one thing that frustrates Facebook Page managers, it’s when the content they publish fails to reach a significant number of fans supporters. Well, I have good news. It’s called “engaging content”! Okay, so this might not sound like content marketing hacks for Facebook. But hold on, I’m not just talking about super compelling images, […]

Proven Donor Cultivation Tips for Facebook and Email

In a recent interview for the Fundraising Authority podcast, Joe Garecht and I discuss several donor cultivation tips for Facebook, website, and email marketing. Donor cultivation tips for Facebook and email During this 60-minute episode, we cover the following juicy topics: Researching and understanding your audience with Facebook, email marketing and surveys. The differences between offline and […]

John Haydon