Tag Archives: fundraising

7 Tips for Using Hashtags Effectively on #GivingTuesday

What are the best ways for using hashtags effectively for your GivingTuesday campaign, and what tools should you use to monitor your campaign and track mentions? Here’s a short presentation I gave to my email subscribers: LISTEN FIRST – Research trending hashtags used by your community. Checkout hashtagify.me and hashtagging.com. KEEP IT SIMPLE – Make a […]

Ice Bucket Challenge Raises Over $1 Million in 30 days [INFOGRAPHIC]

The ALS Ice Bucket Challenge surpassed $100 million dollars in 30 days. This is huge! Rallybound published an infographic highlighting the gargantuan fundraising results from the famed crowdfunding campaign. Over $100 million in donations was raised in just 30 days. That’s $37 per second! ALS also acquired 2.1 million new donors, and engaged over 112M people […]

5 Ways Your Nonprofit Is Like a Hammerhead Shark

You’re probably wondering what hammerhead sharks have to do with digital marketing and fundraising. Well, I wondered the same thing. But my desire to write a blog post about sharks won over logic and reason. So… here are five ways your nonprofit is like a hammerhead shark: 1. You Both Possess Mutant-Like Eyeballs Hammerhead sharks can see almost 360 degrees. Nothing escapes their […]

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

John Haydon