Tag Archives: marketing

How to Create Marketing Personas for Your Nonprofit

Your email list, your donor database, and your social connections are more than audience segments: they’re people. And people connect with people, not data. Personas turn your database into a person with a story – a marketing persona. Marketing Personas are fictitious characters you create to represent your various audience segments – subscribers, advocates, donors, […]

The Six Personas Of Social Media Sharing

If you’ve been using Facebook or Twitter for a while, you’ve probably noticed that people connect and share information in different ways. Some of your friends share everything with everyone, and others are extremely selective about how (and what) they share. The New York Times partnered with Latitude Research to conduct a study to understand […]

John Haydon