This video goes over a Facebook Page management process that I recommend to all my clients. In it, I demonstrate exactly how to go through a 5-step process: Monitor and Measure Curate Content Optimize Content Monitor Post Performance Repeat
Last week I had the incredible fortune to speak with Casey Golden, founder of Small Act about a number of fascinating topics. Here’s a summary of what we discuss in this video: How to use social data to be better fundraisers The unique opportunity nonprofits have when using social data Key indicators for sustainable giving […]
Have you ever wondered how images on your website are getting shared on Pinterest? Now you can with Pinterest’s new web analytics module. Verified sites on Pinterest can now view: How many people are pinning images from your website. Which images are getting pinned and repinned. How many views each pin is getting. How many […]
Facebook Insights gives you an incredible amount of information about how Facebook users behave around your brand. You can use this information to fine tune your ad targeting.
An archer doesn’t aim at the point halfway between the arrow tip and the target. If she/he did, they would never hit the bullseye. In the same way, many nonprofits still overly focus on counting likes and followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the […]
View a more recent post on this topic called Digging Into the New Facebook Insights, which also includes a video tutorial.
Facebook recently enhanced it’s Insights app for Pages so that admins can filter data better. How to select date ranges for user growth and interactions data For both the Users report and the Interactions report, you can select from three options: The previous 7 days The previous month A custom date range How to sort […]