Tag Archives: Non-Profit Branding

How to get people talking about you

Think about the last time you told a friend about a product or a service. Why did you tell your friend about that¬†brand instead of another brand that does the same thing? If you’re like most people, chances are you tell friends about brands that do the unexpected. They’re remarkable, not just different. The same […]

How non-profits can use cause marketing

Joe Waters is the Director of Cause Marketing for Boston Medical Center. Each year his team creates Halloweentown,¬† family-friendly event that will raise over $800,000 for BMC. Their success is the result of cause marketing, where non-profits and corporations work together to create value (money, exposure, new donors / customers) for each other. In this […]

John Haydon