Tag Archives: online fundraising

How to Write Your Best Fundraising Emails

Whether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter). Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing. But let’s face it, writing effective fundraising emails […]

Giving Tuesday Results Prove that People Are Awesome

#GivingTuesday represents the best of people. It signals a growing (and much-needed) shift towards helping others, instead of trampling over our friends and relatives at Wal-Mart on Black Friday. The other exciting thing about #GivingTuesday is that it’s becoming a way for nonprofits to develop their fundraising and marketing chops. So what were the Giving Tuesday results […]

7 Tips for Using Hashtags Effectively on #GivingTuesday

What are the best ways for using hashtags effectively for your GivingTuesday campaign, and what tools should you use to monitor your campaign and track mentions? Here’s a short presentation I gave to my email subscribers: LISTEN FIRST – Research trending hashtags used by your community. Checkout hashtagify.me and hashtagging.com. KEEP IT SIMPLE – Make a […]

3 Powerful Fundraising Strategies for Email

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock […]

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

16 New Rules for Facebook Marketing Success

For many pages, getting organic reach in Facebook’s Newsfeed is starting to become impossible. The ever-increasing frequency of competing posts from friends and pages they like, and native ads. Ultimately these changes are driven by the fact that Facebook is a public company, whose shareholders insist on a healthy earnings every quarter: The News Feed […]

How to Use Facebook Graph Search to Learn About Your Facebook Fans (VIDEO)

One of the most critical aspects of an effective content marketing strategy is understanding your audience. When you understand your audience – really get them – your content strategy becomes more relevant, and interesting to your community! Fortunately, Facebook has billions of bits of data about all the stuff we like. Whether it’s a page […]

John Haydon