Tag Archives: personas

How to Create Marketing Personas for Your Nonprofit

Your email list, your donor database, and your social connections are more than audience segments: they’re people. And people connect with people, not data. Personas turn your database into a person with a story – a marketing persona. Marketing Personas are fictitious characters you create to represent your various audience segments – subscribers, advocates, donors, […]

How To Create Marketing Personas for Your Website

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more email subscribers, donors and volunteers. Personas will also help you optimize your website for search because you have a better understanding of the keywords they’ll use in search engines. What are Personas? User […]

The Six Personas Of Social Media Sharing

If you’ve been using Facebook or Twitter for a while, you’ve probably noticed that people connect and share information in different ways. Some of your friends share everything with everyone, and others are extremely selective about how (and what) they share. The New York Times partnered with Latitude Research to conduct a study to understand […]

How can I write better blog posts?

Writing awesome blog posts is something great bloggers are always working towards, and something bad bloggers have mastered. If you’re reading this, you’re a great blogger. What defines a good blog post? What makes a good blog post obviously depends upon what your goals are, but most bloggers generally agree that a good blog post […]

John Haydon