Facebook’s News Feed is designed to reduce spam, including frequently repeated posts: … people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that often post them. We are improving News Feed to de-emphasize these Pages. What does this mean for your Page? Facebook says that […]
You live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because you can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But […]
Do you handle marketing communications at your nonprofit? Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors? The answer: First chum the waters. Then add […]
Ian Cleary (of RazorSocial) recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t rundown of daily tasks. It’s the 29 tools. Some of these tools you may already know about, but here’s a quick rundown of the highlights: Learning and Content Curation Tools […]
PostPlanner has three pretty amazing features that don’t get as much attention as they deserve: Search trending topics on Facebook. Organize content into folders. Queue updates based on a custom schedule.
Want some solid advice on how to use a Facebook Page? Then you’ve come to the right post (written by my good friend, Scott Ayres of PostPlanner). He’s come up with 19 do’s and don’ts for Facebook Pages. Do: Keep posts short & sweet†– Posts with less than 100 characters get more engagement. Why do […]
There’s a lot of hoo-ha about Edgerank (Facebook’s newsfeed algorithm) being retired. One “expert” claiming that “this old system, based on affinity, weight and decay, no longer applies”. This is absolutely not true. The algorithm is essentially the same, but with the addition of two changes, which I’ll get to in a minute. In a […]
Following is a guest post from my friend Mike Gingerich, Co-founder of Tabsite where I’m doing a free webinar tomorrow. —————————- You’re on Facebook because you want engagement, right? But you don’t want engagement purely for the sake of engagement. You want to be on Facebook because an engaged Facebook community translates into more leads, more […]
Josh at PostPlanner and I doing a promotion over at the Inbound Zombie Facebook Page. All you have to do is like the Page for a chance to win a full year of PostPlanner. What’s PostPanner? PostPlanner is a Facebook Page management tool that allows you to: Schedule Page updates Simultaneously post to multiple Pages […]
PostPlanner, the Facebook Page content publisher has added two powerful features that allow you to automate content curation: 1. Automatically pull the latest content from your favorite blogs and Twitter users. 2. Select trending content that’s already going viral on various different social media sites.