Tag Archives: Promoted Posts

How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement […]

Building a Loyal Facebook Fanbase

My good friend Jon Loomer and I chatted last week for the Social Media Pubcast. Following are some of the topics we discussed: The key advantage non-profits have over for profits Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About […]

John Haydon