Tag Archives: research

10 Tips for Turning Photos Into Powerful Stories

The Internet is slowly but surely becoming one big picture book. Instagram and Pinterest have grown at astronomic rates precisely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on pictures, with cover images, full screen viewing, and newsfeed preferences. So photos are huge. But simply posting photos is […]

Nine Words That Can Boost Year-End Appeals

In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a study by Jen Shang, who researches philanthropic behavior uncovered 9 adjectives Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking action (donating, volunteering, […]

How to Engage Millennials – 3 Strategies Backed by Science

Since 2009, The Millennial Impact Project has shown you how millennials are engage with causes and how nonprofits engage millennials. Five years later, MCON and the Case Foundation have published a comprehensive analysis of the past four years (2009-2013) called The Four-Year Research Summary. The Four-Year Research Summary answers two questions: What are the most […]

Why Year-End Fundraising Should Start NOW [INFOGRAPHIC]

The Charitable Giving Report from Blackbaud highlights trend that could mean year-end fundraising success for your nonprofit. Before we get to that, check out this stunning infographic, summarizing their 2013 Charitable Giving Report. Three action items from Blackbaud’s 2013 Charitable Giving Report Scroll up for a moment and check out the monthly giving chart. Doesn’t it look like […]

3 Shocking Stats about Nonprofit Content Marketing and Why they Matter to You

We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a simple search. Your potential donors are searching. Volunteers are searching. Funders are searching. Patients are searching. Parents are searching. Those who would benefit from your programs and […]

The Science Behind Facebook Page Calls-to-Actions [InfoGraphic]

You already know that, on your website and in your e-mail appeals, calls to actions increase conversion rates. And the research supports this. So it shouldn’t be surprising that explicitly asking people to take action also works on Facebook. Dan Zarrella, Social Media Scientist at HubSpot, analyzed over 1.2 million updates from the largest 10,000 Facebook […]

Pew Study Highlights Explosion of Photo Sharing

Following is a guest post from the lovely Debra Askanase that was originally published at her blog. —————————– A new study by the Pew Internet and American Life Project looks at habits of curators and creators of photos and videos online. The project conducted a phone survey of 1,005 adults ages 18 and older between […]

John Haydon