Tag Archives: Seven Weeks Series

How To Create Marketing Personas for Your Website

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more email subscribers, donors and volunteers. Personas will also help you optimize your website for search because you have a better understanding of the keywords they’ll use in search engines. What are Personas? User […]

Five Powerful Ways To Improve Your Website’s SEO

There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness: You’re reaching people who weren’t looking for you. Why SEO is an Absolute Must for Your Nonprofit Optimizing your website for search allows you to […]

About John Haydon

Founder of Inbound Zombie – a non-profit social media consultancy in Cambridge, MA Co-Founder of SocialBrite and 501 Mission Plac Speaker: Nonprofit Technology Conference, BBCon, BlogWorld, TechSoup, NetworkForGood and more… Author: Facebook Marketing for Dummies, regular contributor to the Huffington Post. Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, […]

John Haydon