You live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because you can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But […]
Over the past two weeks, Facebook has yet again, flipped your universe upside down. They’ve nuked the like button, added a subscribe button, doubled up the News Feed, and revamped your Profile. It’s frustrating for sure. Fortunately, there is one thing that will always remain the same: People. Following are things you should always be […]
The WordPress community consists of thousands of software developers who create free software for your blog, called plugins. And there are hundreds of social media plugins, designed to display your Twitter friends, pull in your Delicious tags or even import comments on a Facebook Note back into the blog post. Don’t go crazy with plugins […]
This is day 8 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday Michael Martine spoke showed you how to optimize your most visited pages, today, Grant Griffiths talks about doing the same with email and RSS. ________________ The people who subscribe to our blogs are more likely than not, regular […]
Photo by WhatKnot This is day 6th of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on your Facebook Page. Today we’ll start digging in laying down the social media cable in your blog. The main goal with your blog is to be a platform for […]
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The second step in any social media marketing strategy, after setting clear goals, is to establish current benchmarks. Really, this is no different from starting a weight-loss plan. Let’s say you want to lose 50 pounds. You meet with a personal trainer who measures your body mass index, your weight, your resting heart rate and […]
I’m working with a client on optimizing social media for their website. When I first started working with them, I noticed that they had many inbound links from various social media sites, but no links going from their web-site back to those social media sites. When I pointed this out, they asked: “Shouldn’t we be […]