There seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing! Yes, technology can seem like a godsend. But if you don’t have a solid social media strategy, you’re going to waste a lot of money on a lot of tools […]
How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. Reaching people with your Facebook Page AND your website In the same way that people share your Facebook Page updates with their friends (via […]
Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]
This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at […]
My one word for 2014 is led (as in the metal). I know, it sounds like a funny word to use for goal setting. I’m spelling it “led” so I don’t confuse it with “lead” as in being a leader, although I plan on doing a lot of that in 2014. And it’s only one […]
I came across an article on Lifehacker today about applying the “80/20 rule” to networking. The general premise is that you should spend 20 percent of your time cultivating new contacts, and 80 percent of your time strengthening the relationships you already have. Which donor retention metrics do you value? Many of our metrics seem to weigh […]
In this short video, I describe a mindshift nonprofits are making around people and social data, which results in better ROI and stronger communities.
Your supports give their time and money precisely because they want to change the world. And they see themselves as an equal participant in that change – not a sideliner. So when you talk about your nonprofit changing the world, there’s a disconnect. Yes, your organization is delivering the services, education, aid, etc. But your organization exists […]
Allyson Kapin, who co-wrote Social Change Anytime Everywhere with Amy Sample Ward, chatted with me about how Epic Change and Greenpeace use sincerity and gratitude to build a loyal community. This is the second part of a longer interview with Amy where we talked about defining community, network and crowd.
Many marketers refer to the initial stage of a promotion as a launch, whether it’s a book, the newest mobile of a car, or an event. A launch might included a widely covered announcement of a highly anticipated product, like the latest iPhone. Or a launch could simply involve free samples to promote a local […]