Facebook Insights gives you an incredible amount of information about how Facebook users behave around your brand. You can use this information to fine tune your ad targeting.
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth […]
Last week, Facebook launched a new version of the Ads Manager to make it easier for advertisers to see the impact of their campaigns. What’s really great is the new dashboard shows how your ad brought in new fans for your Facebook Page (if the ad was for your Page). Below is a breakdown of […]