Tag Archives: website

How To Create Marketing Personas for Your Website

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more email subscribers, donors and volunteers. Personas will also help you optimize your website for search because you have a better understanding of the keywords they’ll use in search engines. What are Personas? User […]

Why you should use SocialTriggers to improve your website’s conversion rates (video)

Derek Halpern, a conversion expert at SocialTriggers recently developed an amazing list of recommendations to increase conversions at InboundZombie.com, which I recorded so that you can benefit from his expertise as well. 🙂 Now, I did this review with Derek about a month ago, and have implemented about half of his recommendations. Two immediate results: […]

John Haydon