Tag Archives: website

Is your donation button too scary?

Here’s an improvement that you can make to your website that only takes a few minutes, but will have a lasting impact on the amount of donations you receive through your website. Do you haz scary cheezbutton? If you use Paypal to collect donations, chances are you have this button on your website: Look at […]

Why you should delete the mission statement on your website

You probably spent months coming up with your organization’s mission statement. Meeting after meeting, locked in a room with the ED and board members. You collaborated, reached consensus, conducted dialogue about your org’s mission statement. But you hate it. Sure, there are great phrases in it, like “empowering unique individuals to achieve their full potential” (not), […]

John Haydon