You’re reading this because on some level you’re interested in writing better blog post tiles.
Or maybe you’re just beginning to promote your nonprofit online and want to learn about blogging.
No matter how you got here, you arrived because something about “Three Huge Reasons Why Titles Make or Break a Blog Post” made you click.
Three Reasons Why Titles Make or Break a Blog Post
Below are a few things I’ve learned over the years about why titles are so important:
- Titles are all you have to go on – Take a look at the stream of content – particularly links – in your Facebook newsfeed. Aside from the fact that your friends are recommending this content, titles (and pictures) are the main way you’ll decide what to read, and what to skip.
- Titles alone make people share – People share content on the web – often without even reading what they’re sharing! They do this because the content they’re sharing was recommended to them by someone they know and trust, and because the title caught their eye.
- Titles are king in search – You don’t have to be an expert in SEO to know that search engines rely heavily on titles to index content. And this doesn’t just apply to search engines. YouTube, Google Plus, Pinterest and Twitter all work this way.
Twitter Killed Your Pretty Poem
Forget about coming up with clever titles for your blog posts. Instead, think relevance and attention.
This doesn’t mean sacrificing creativity. In fact, this constraint (writing for search, relevance, attention) requires even more creativity!