One thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking.
At the end of this post, you’ll find a 6-minute video demonstration of exactly what I do, step-by-step, for each blog post:
- Make an Outline – Assuming you’ve selected useful topic to write about, all you need at the beginning is a basic framework to support the copy. I use MindMiester to map out an outline.
- Dictate Copy – I use the built in speech translator in my Macbook Pro to write copy. Begin with a brain dump, and then edit what you’ve written.
- Edit the Copy – Eliminate as much copy as possible without eliminating your voice. Write like you speak, but keep it short and sweet.
- Transfer the Copy – Copy the content from your plain text editor, and copy it in your blogging software. Most people use WordPress.
- Tweak SEO – It’s my belief that when you write content that’s highly specific and useful to your audience, the SEO takes care of itself. That said, here are a few bonus tips on ranking higher in search.
- Add Tags and Categories – Next, select the appropriate categories and tags for your blog post. Categories should represent the larger topics within your blog, and tags should represent specific elements that are within various categories.
- Add Images – Images are honey, your readers are bees. They should trigger readers on an emotional level to stick around and read more.
- Add links – Depending upon your goals, you might link to internal pages, or link to external pages. For example if you’re trying to promote an event, you might write a series of blog posts linking to the registration page.
- Schedule Post – Finally, schedule the blog post for a morning within the next day or two (bonus points if you know what time is best for your community).