Beth Kanter’s post “Charities Cry Foul on Chase Facebook Charitable Giving Contest” confirmed my initial distrust of this campaign when it started.
In fairness, I must tell you that I’ve always had a healthy mistrust of all large corporations (thank you Halliburton and Enron). So when I first received an email about Chase donating millions to non-profits, I had one question:
Is this a thinly veiled PR strategy to help them get past a bad corporate image? To help us forget that they:
- Pushed Alabama’s most populous county to the brink of bankruptcy.
- Were partially responsible for the WorldCom fail.
- Were partially responsible for the mortgage fail.
- And apparently have used U.S. Bailout money for outsourcing their jobs to India.
And now we find out that they changed the rules mid-course and have shut down comments on their Facebook Wall.
I’m not saying that their Facebook Fail confirms a cheap attempt at PR. But it does confirm bad management decisions similar to the ones mentioned above.
If it’s too good to be true, it probably is…
The lesson for non-profits? Whenever a big bank gives away millions of dollars, be prepared for them to screw it up do some research knowing that their primary reason for existence is profit.
The lesson for Chase?
Fess up. Marc Pitman suggests they should admit that they should have made their corporate values more clear.