I don’t know about you, but lately it seems like most of the articles I’ve read about social media have to do with measuring it.
Measuring is nothing more than a compass
Measuring tells you how far away you are from your destination, which way to turn, and when you’ve arrived. And basically that’s it!
You can’t hug someone with a spreadsheet
Don’t get me wrong, measuring is really great and everything, but it can’t tell you how to talk to people. Yeah, it might show you who to talk to and when to talk to them. But it can’t tell you how to touch them – to really connect.
For that, you have to let your heart guide you.
What do you think?