What Goes On Inside The Head Of Your Website Visitors?


The 2013 MILLENNIAL IMPACT REPORT includes 20 usability tests of the online presences of nine nonprofits. These tests include screen-captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages, and more.

Millennials’ biggest pet peeves are websites that are not mobile-friendly and outdated information.

You can view all of the usability tests at the 2013 MILLENNIAL IMPACT REPORT homepage. Below are three of my personal favorites:

Donation Page Usability Test

Donation Button Usability Test

Mobile Site Usability Test

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John Haydon