Why I still auto-DM new followers on Twitter

For the past three years I have been using an auto-DM on Twitter despite the popular opinion that they are evil, and that if you use one, you are a self-centered marketing moron.

So why do I still use one?

Aside from the fact that popular opinion and wisdom are not always mutually inclusive, take a look at my auto-DM:

Note: I use SocialOomph to rotate the message to recommend 57 different Twitter friends I know, love and respect.

I’ve been using this approach for over three years and on very rare occasions I’ll get a complaint. However, most of the responses I get are some variation of “thanks for the recommendations!”, which is often followed by a more meaningful exchange either via replies or DMs.

No more I me mine

There are three reasons why this auto-DM works:

  1. It’s useful to new followers– My first contact with with a new follower is about them – not my eBook or website.
  2. The recommendations are solid – The people I list in my auto-DM are people that I trust and respect. Some have great advice about blogging. Some tweet good tunes or humor. And others are downright amazing people.
  3. It’s useful to my peers – This auto-DM also promotes my friends on Twitter and send them new followers (if they aren’t already connected).

Technology isn’t good or evil – people are

What really bugs people about auto-DMs is the self-serving, self-promoting approach that we all love to hate. In other words, the issue is with the people that use auto-DMs, and NOT the technology.

Technology isn’t careless – people are

To be clear, I do make time to check out most of my new followers – and read their blogs – and ask them questions. In fact, my auto-DM is one way I use to spark these initial connections (in addition to time-tested people skills).

Tell me how much I suck in the comments below

Related Posts

Tags: ,

Join 21,000 Fellow Nonprofit Marketers

Expert tips delivered right to your inbox. One email per week - sent Wednesdays.

You're not done: Please confirm your subscription in the email I just sent you. Thank you!

John Haydon